03 What - Fabrica Creative
02 How - Fabrica Creative
Business Strategy, Fabrica Creative


It ain’t really a secret,

we just know how to use it.

Chances are that if you are in leadership in any business you have heard the 'WHY' talk by Simon Sinek. It's a fundamental for successful companies, and that's why people use it. If you haven't heard of it or want to see how we integrate it into your culture, then let us show you the money.

Show Me The Money

03  WHAT

Every organization on the planet knows WHAT they do. These are products they sell or the services they offer. Most business owners can rattle off a quick description of their ‘what’ in a very engaging way. And they should be able to; it’s a very important part of who they are.

Strategy - The What

02  HOW

Some organizations know HOW they do it. These are the things that make them special or set them apart from their competition. They may have found a unique solution to a problem or decided they could fill a need that others cannot. How they do their business is the DNA of who they are because it makes them unique.

Strategy - The How

01  WHY

Very few organizations really know WHY they do what they do. WHY is not about making money. That’s a result. It’s a purpose, cause, or belief. It’s the very reason your organization and business strategy exists.

Strategy - The Why

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