Fabrica Blog Out of the box

“Looking” outside the box

By | Blog, Design, Digital Marketing, Food for thought, Video

We are often told to “think outside the box.” This is not an unfamiliar phrase. And it is used so much the meaning has become less impactful in society. “Looking outside the box” is a way of thinking or getting outside the norm (aka “the box”). It can be both a scary and difficult concept to perform. It is a task I am personally faced with each day in an attempt to being creative. Even after a long time, it is still not always a so simple task.


Practice looking “outside the box.” Yes, practice it. Don’t just expect it to happen, its not magic.  Start by acknowledging that there is all sorts of ideas out there yet to be thought up or created.  Can you look at or visualize something normal, in an abnormal way? I wonder what the picture hanging on the wall would look like upside down. What if the tree outside the front door had fuchsia pink leaves instead of the normal green ones. Not too hard, right? What if the doorbell rings, it is answered and there is a unicorn dressed as mail carrier delivering your box from Amazon? Now you are putting a twist on an experience, even without reason for a unicorn delivery.


That “out of the box” But that simple concept engages and develops a story in the mind of the beholder. From a philological standpoint, the element that doesn’t fit engages the brain to say: “Huh? What is going on!” It causes a unique memory formation because it is not the normal is comparison to all the other memories floating around in the brain. This is a great thing if you are in marketing or advertising because you can form a memory in a potential customers brain and with any luck hook some branding along with it too. And that is something any marketer can get behind.


An example I am seeing this occur in is pre-roll video. (If you don’t know what I am talking about, picture the 6-15 second video that plays and doesn’t have a “skip ad” button on it when you want to watch something on YouTube.) Not much time to tell or sell you on a product or service in 6-seconds. However, with a bold, odd, shocking, or memorable off-the-wall happing followed by your branding or logo can assist in someone possibly remembering your brand without even getting to the point of what it is or does, or what is being sold.


I have recently witnessed a campaign using exactly this. Using images of things happening a customer should avoid or not do, in a funny laughable way. This tongue-in-cheek humor is a break from what they usually do, and it hooks the mind into thinking about the imagery ending with their standard branding. It is being used on billboards (and short TV spot), I found it to be quite effective (it snagged me while driving!) And it all has nothing to do with what they sell, but engaged me as a viewer/consumer into remembering their “outside-the-box” messaging.

Why Do We Produce Videos?

By | Blog, Video

Why do we produce videos at Fabrica Creative? How did we get started? We knew that videos were the best way to reach an audience. Videos are engaging. You’re not reading about what happened, or why you should purchase from a certain company–you are watching it. We filmed for the Harmons Grocery Store cooking challenge called Slice. Once we started wrapping up, we realized just how important videos really are. The contestants were able to talk to us and share their stories of how they started cooking and why they are passionate about it. I think that is what videos are all about. We do videos because we want to showcase the passion that is behind your brand. We want you to convey to your audience why they should fall in love with you. We want to build that connection with you and your public and make it last.

Here are some behind the scenes shots that were taken during the shoot.